Every day I felt my skin that it was under more and more pressure. When I discovered that my daughter didn't have the easiest skin, I was increasingly disappointed by all the products that were prescribed to her. That is why I started a search for the right care products for us. Products that could properly nourish and protect both myself and my daughter. And – equally important – to respect nature and the natural character of our skin. When the umpteenth "completely natural products" disappointed me with the empty promises for eternally young skin, the entrepreneur in me started shouting louder: I would create a 100% natural care line myself. The idea for SELF was born. I hope you too enjoy our SELF products every day and feel that your skin recovers and glows! Because that's what I do it for!