Agent Natur
The story of Agent Nateur arose from the health problems of founder Jena Covello.
"From an early age I suffered from hormone-related health issues including endometriosis and later adenomyosis . After my fourth surgery, I began to take a more holistic approach to my health such as taking organic whole food supplements and IVs. The transition to eating organic foods and using of non-toxic cleaning products was relatively easy because these products are readily available, but the search for comparable cosmetics and an effective deodorant turned out to be a lot more difficult."
She decided to take matters into her own hands and went to the Grasse Institute of Perfumery . Full of knowledge and inspiration, she retreated to her own kitchen and tested hundreds of deodorant formulas to finally arrive at the first sample that she had tested by her friends and family. Everyone was immediately sold and asked her to develop more. Empowered by this glowing feedback, she went back to school to learn how to work with holi oil and develop a skin care collection.
"I want to change the way the world views luxury cosmetics. Those who choose to lead a healthy, natural lifestyle and radiate beautiful skin should realize that the application and absorption of healthy cosmetics is just as crucial for the skin as the intake of healthy food. Your skin is the largest organ of your body and because it is porous, it absorbs everything you put on it. So your cosmetics should be as effective, beautiful and healthy as your diet."