In 2024, SeventyOne Percent is launching revolutionary products with a truly innovative ingredient, making it the undisputed leader in clean SPF! Featuring ROKA Smart UV®, it provides up to 8 hours of UVA protection. This unique molecule is activated by sunlight, so you can rely on this technology to keep your skin youthful every time you step outside. And the best part? This protection isn’t just for you, it’s for your little ones too, starting at 1 year old!
Feel golden
This tinted sunscreen will be in many people's beach bags or on the terrace! With a much-needed SPF30 protection, it gives a beautiful complexion and makes the skin even. You G(L)O(W) Girl!
What makes this BB cream truly unique is the addition of ROKA Smart UV®
protection and the addition of vitamin C, Niacinamide and Hyaluronic acid. Ingredients that you normally only find in a good day cream and ensure optimal hydration and glow. This Feel Golden BB cream is therefore rightly your new Best Friend for every day!
Cool Kids SPF50+
You want nothing more than to optimally protect your child against the dangers of the sun, but without negative effects on the planet. This new Kids sunspray is validated by E Toxi Safe, which means that the impact has been scientifically measured and validated as minimal impact on the environment! A well-deserved plus, together with the convincing composition of this product that is suitable for everyone from 1 year old. Formulated with the latest generation UV filters that are safe for the environment and the biodiversity of our oceans. While it offers a powerful SPF50+ protection against UVA and UVB rays, this product is also enriched with ROKA Smart UV®, so that your cool kid is also protected against UVA rays for up to 8 hours!
The formula is highly water-resistant (guaranteeing 4x carefree 20-minute swimming fun) and vegan formulated based on 80% natural ingredients. The texture is perfectly invisible on the skin and does not leave a white cast - that's why adults will also fall in love with this product. Because well... we all consider ourselves cool kids, don't we?
Don't I have to reapply sunscreen when I'm in the sun?
Definitely. We still recommend reapplying your protection every 2 hours when in direct contact with the sun. This is to prevent the harmful UVB rays from penetrating the skin. Especially during the summer months, reapplying your sun protection is an absolute must.
But that innovative new ROKA filter is ideal to protect your skin from UVA rays outside the summer months to prevent your skin from aging. And you should only apply it in the morning to protect your skin from UVA rays all day long.
